The St. Augustine Record Fair brings the vinyl revival to the Amphitheatre

Vinyl’s revival shows no signs of slowing down. After being eclipsed by a myriad of digital formats, the record is reeling in more and more converts to its old-school analogue sound. 


According to Forbes magazine, record sales are nearing the 1 billion milestone this year and have enjoyed seven consecutive years of double-digit growth. 

St. Augustine is getting in on the revival. The St. Augustine Record Fair returns from 11 a.m. to 5 p.m. Sunday at the St. Augustine Amphitheatre, 1340C State Road A1A South.The event is a free music-loving bonanza with 25 vendors, live music, food trucks and face painting. 

“Vinyl is coming back, but for some of us, it never went away,” Dan Sostrom, owner of downtown music store ToneVendor, says. “Digital is cleaner, but it tends to dull the highs and lows. I play records all day long in my shop, and if I listen to CDs for three to four hours, my ears start to hurt. Records have a warm, round sound.” Sostrom’s record shop has sponsored St. Augustine’s biannual record fair since 2013. 

Sostrom started St. Augustine’s record fair shortly after moving here four years ago. He said fairs of this sort are happening all over and he has done shows elsewhere, but, after a particularly well done fair in Savannah, Georgia, he was inspired to create an outdoor event that invited the community to come together for a day to applaud the record, share music and relax with family and friends. 

The St. Augustine Record Fair originally started down in the Amphitheatre’s pit but is now held outside in the courtyard to accommodate the growing number of attendees. 

“It’s been getting bigger and bigger every year. We counted 1,200 people last year,” Dianya Markovits, marketing and community relations manager for the St. Augustine Amphitheatre, says. “It’s a way to celebrate the community and enjoy our beautiful surroundings; a way to open the doors for a free event.” 

Sostrom says it’s not just about records, there will be music posters, jig-saw puzzles, Beatle’s bobbleheads and turntables, and that’s just a sampling of what vendors — some from as far away as North Carolina — will be offering. 

One of those vendors, Music Matters, was started 28 years ago by K.C. Kelber. He believes Music Matters is the oldest surviving independent music store in Northeast Florida. 

“We’ve survived the market,” he says. 

His love of albums started with the Beatle’s album releases, and he has a personal collection of a couple thousand records. 

“Kids like the pops and scratches. All they’ve had is technology. Records are warmer, no doubt, and I love the artwork,” Kelber says. “There is a ritual in listening to a record.” 

The spring record fair will feature three live musical acts throughout the day. Uncle Monty, Teresa Rose and Ancient Deep will perform during the event. 



WHEN: 11 a.m. to 5 p.m. Sunday 

WHERE: The St. Augustine Amphitheatre | 1340C State Road A1A South 


INFO: 342-7981 |